To create a new typeface family, type designers gen-erally start by designing a few key characters, such as o, h, p, and v, incorporating the most important structure elements such as vertical stems, round parts, diagonal bars, arches, and serifs (see Figure 1). Design tradition, the rules related to visual appearance, and the design ideas of a skilled character designer., The typographic design process is structured and sys-tematic: letterforms are visually related in weight, con-trast, space, alignment, and style.
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